Chelsea Football Club is delighted to announce we have signed a new five-year deal with our official beer partner Singha.
The agreement will see the Thai beer company remain a sponsor of the club until 2017 and further underlines Chelsea FC’s growth and popularity across Asia.
Chief executive Ron Gourlay said: ‘We are pleased to have renegotiated and extended our partnership with Singha Beer.
‘We have enjoyed a fantastic relationship with Singha over the past two years and certainly a highlight for the football club was taking the first team to play a game in Bangkok in 2011 as part of our Here to Play, Here to Stay pre-season tour of the region. The youth team also visited Bangkok this summer playing the Leo All Stars side in front of 7,500 local fans.
‘Singha have been an excellent partner and we look forward to working with them over the next five years.’
Piti Bhirom-Bhakdi, board member of Singha Beer, said: ‘We have embarked upon an incredible relationship with this great team and it has been our privilege to be associated with Chelsea Football Club.
‘Working with Chelsea FC has been a wonderful experience from day one and we at Singha are very proud to be part of this club during its most successful period in its history.
‘Singha is delighted to be given a chance to extend this fruitful relationship until 2017 and hopefully many more years afterwards. Next year is Singha’s 80th anniversary and we see no better fitting way to celebrate this than continuing with this successful relationship with Chelsea FC.’
This weekend’s Premier League fixture against Norwich will mark the occasion and fans attending the game at Stamford Bridge will get the opportunity to experience some of Thailand’s culture.
A tuk tuk will be located at Stamford Gate for supporters to pose for photos and nearby 20 Thai dancers in traditional dress will perform. On the pitch prior to kick-off a number of Thai football freestylers will also show off their skills.
Brewed by Boon Rawd Brewery Co, Ltd – the first and largest brewery in Thailand since 1933 – Singha Lager has earned a reputation as one of the finest quality lagers in the world, receiving numerous international awards with a strong global presence in over 50 countries worldwide.
Singha Beer is sold exclusively at Stamford Bridge including stadium kiosks, bars, restaurants and hotels.
This year has seen Chelsea FC launch an official Blue Pitch in Thailand, the third in Asia having already opened facilities in Hong Kong and Malaysia.
The announcement follows recent sponsorship news that Gazprom, Audi, Sauber F1 and Delta Air Lines have all become Chelsea FC global partners. Samsung have also exercised their right to extend their partnership with the club until 2015.