Ahead of the launch of our new 2013/14 home kit this month, adidas has unveiled a teaser campaign – ‘It’s Blue. What Else Matters?’.
The campaign offers fans across the globe the chance to go ‘all in’ and buy the kit before it is unveiled in a few weeks’ time. The teaser features a short film showing some of Chelsea’s biggest stars illustrating their commitment and the lengths they will go to for the club. Iconic imagery will also be seen around Stamford Bridge.
The players were filmed for a ‘making of’ video and discussed what Chelsea Football Club means to them.
‘It shows how blue I can be. Chelsea is a huge part of my life and has become like my second family,’ said Petr Cech, while David Luiz added: ‘I do everything for this club, and I enjoyed it a lot.’
The ‘It’s Blue. What Else Matters?’ campaign launches today, and fans will be able to explore the imagery around the stadium when we play Sunderland on Sunday.
To pre-order and show you’re ‘all in’ visit www.chelseafc.com/allin