Today (Thursday) is the first day the new adidas away kit for the forthcoming season is available in the Megastore at Stamford Bridge and in our Kingston store.

The kit can also be purchased online by clicking

Fresh from the successful launch of the new home shirt through the innovative ‘It’s blue, what else matters’ campaign, adidas have delivered a standout kit to be worn in select away fixtures across the 2013/14 season.

The team will wear it for the first time during this month’s Here to Play Here to Stay tour in Asia.

The new design leads with white as the primary colour, the sixth time a Chelsea away kit has featured this colour scheme. The strip is a clear homage to the club’s iconic white kits with blue and red trim during the 1960s.

The use of red makes a return with its first appearance on a kit since the 2010/11 season’s home shirt.

The Kingston Store also has the Europa League trophy and the replica Champions League trophy available for photographs today.

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