Today (Thursday) is the first day the new adidas third kit for the 2013/14 season is available in the Megastore at Stamford Bridge and in our Kingston store.
The kit can also be purchased online by clicking chelseafc.com/allin
Following the successful launches of our home and away kits, adidas have delivered a standout strip to be worn in select away fixtures across the forthcoming campaign.
The new kit is designed to represent ‘the future of football’ with sleek matte black-on-black prints lining a mesh panel which allows for optimal ventilation. The futuristic design is further complimented by the metallic silver three stripes which run down the sleeves and the black and silver finish to the club badge.
The new design continues a tradition of black-based kits manufactured by adidas for Chelsea since 2006. Black is a colour long associated with the club as the first kits featured black socks until 1959, with the first all-black away kit debuted in the 2002/03 season.